95Rear，Started paying for aging，And it costs hundreds of billions of dollars every year。
Elderly，Originated from the TV series "I May Not Love You"，Cheng Youqing wakes up from the nightmare of chasing time and being chased by time，I feel old at first。
It coincided with Qing's 30th birthday that day，Li Daren sent me a blessing，Remind you to be 30 years old，And attach various symptoms about primary aging in the email。Cheng Youqing control mail，Annoyed to find out that I have primordial age。
The first batch of 90s are 30 years old，And the anxiety of the young has already spread to the post-95s and even millennials。Some people laugh at themselves，Someone is really anxious，Because you will be called "uncle" and "auntie" if you are not careful。
Search for "anti-aging" on Xiaohongshu，There are 360,000+ notes，The first bottle of anti-aging serum for young people、How to unlock the secret of frozen age is one of the topics that has won high praise。
The "New Youth Anti-aging Research Report" released by New Oxygen and CBN shows，Those who are most anxious about getting old are those aged 20-25。
Genetic power，The pressure of the young。"Generation Z"，Is being carried forward by the anxiety of the young。
"Gen Z" are not afraid of death but old age
"When I make my first money after graduation，The first thing is to cut my bags under my eyes! "
21The year-old Xiaomei mentioned the bags under her eyes that are incompatible with her age，Very anxious。"I'm only in my early 20s，Eye bags are too old，And because I stayed up late recently, I still have fine lines on my face，too frightening。”
Worries about pimples，Worry about small fine lines。Don't know when to start，Everyone is so afraid of aging。The aging here is not a midlife crisis，But the "youth crisis"。
"Elderly"，This kind of fresh word，Accompanied by the aging anxiety of a large youth group，Appeared in front of people turbulently like this。From the survey data of Xinyang，59.2%Of people begin to feel the pressure of aging at the age of 20 to 30。On Weibo，Anti-aging topics have 470 million readings and 398,000 discussions；90Post-exquisite girl anti-aging topic，60 million+ reading。
recent years，Not only are there more and more beautiful women around，Exquisite and beautiful boys can also be seen everywhere。In this era of "face value is justice"，When the eyes are fine lines、Dark circles、Problems such as collagen loss，Gradually push young people into the whirlpool of anxiety，In addition to the traditional health method of "soaking wolfberry in a thermos cup"，Various anti-aging methods are also full of tricks。
last year，Vipshop and Narada Big Data Research Institute released the "Consumption Report of Newcomers in Chinese Society"，Focus on the "newcomers" who graduated and entered society within 5 years。These "post-90s" are no longer Buddhist，But to start fancy anti-aging：Eye cream、Beauty Instrument、Medical beauty、Health tea、Health products、Foot bath、Exercise and fitness...49.74% of the respondents choose to buy eye cream、Anti-aging products such as beauty equipment，More than 10% of the respondents started to buy health care products and even do medical beauty，among them，Over 70% of women are eye cream、Major beauty instrument，Boys are more inclined to exercise。
The global anti-aging market has exceeded one trillion
People often ridicule that time is a pig knife，Knives urge people to grow old。But after the broadcast of "Sister Riding the Wind and Waves"，We found that time doesn’t work for this group of sisters。This group is 30+、40+Even 50+ sister groups，Have to admit，Many of them are old enough to be called aunts，But when I see them on the screen，I still think it’s more appropriate to call "sister"，Beautiful and rusty，Firm face，slim。Dear sisters，Also brought fire to the topic of "anti-aging"。
According to a report released by market research company Zion Market Research， The global anti-aging market reached US$191.7 billion in 2019(Approximately RMB 1371.1 billion)，8.3% year-on-year increase；According to Forbes statistics，Among Chinese urban women aged 20-24，Two-fifths use anti-aging products，Especially anti-wrinkle products have become just needed。A huge number of anti-aging skin care products users born in the 90s，Accounted for more than 15%，Simultaneously，The younger generation's awareness of anti-aging is also increasing。According to a medical beauty industry report released by iResearch in 2020，"Keep young" is the most popular aesthetic trend for beauty seekers after the millennium。
On the road of anti-aging and anti-aging，The young people of this class have stepped out of the way that six relatives did not recognize。In the traditional impression, anti-aging is skin care and oral health products，But in fact, anti-aging involves a wide range of dimensions，Under the super wave of new consumption，Beauty equipment and medical beauty are becoming more and more accepted by the public。
Bird's nest as a traditional Chinese medicine tonic in my country，Has always been the leader in oral health products。Tmall data display，This year's Double Eleven pre-sale period，Bird's nest supplements increased by 168% year-on-year，among them，The majority of buyers of fresh stewed bird's nest are young people born in the 90s。But a test report of the fake Wang Hai came down，The bird’s nest sold in Simba’s live studio is basically syrup。In addition, Dr. Dingxiang and other popular medical science public accounts have emphasized more than once，Eating bird's nest for health and beauty is equivalent to paying IQ tax，And because skin care products and beauty instruments have a longer effective time，More and more young people choose the medical beauty anti-aging program。
Despite the impact of the epidemic this year，China's pure medical beauty market still reaches 197.5 billion yuan，17% of the world，Is expected to become the world's largest medical beauty country。New oxygen data Yan Research Institute data also shows，Even under the influence of the epidemic，In June 2020，Consumption growth of compact anti-aging items is still as high as 263.6% year-on-year。
Forbes data thinks，The future of China's anti-aging marketstill100 billion development space。This huge blue ocean market，Is moving forward at an unprecedented speed。
Indulge in the effects of a night of rejuvenation
Well known，25Age is the beginning of getting old，Most young people around the age of 25 start to spend a lot of money on health，90 that was often said before、95No longer young。
According to CBNData data，The "anti-aged" post-90s、95After surpassing the 80s、85Rear，Become the largest consumer group for online anti-aging，Although the per capita consumption after 85 is still the highest，But post-90s are accelerating consumption upgrades，There is a trend to catch up with the post-85s。
These young people have already started the process of frozen age beauty in advance。
According to New OxygenxFirst FinanceInvestigation report on anti-aging attitude of new youthdisplay，Medical beauty is still the most promising anti-aging method，91.3%Of respondents consider medical aesthetics as one of the anti-aging methods，Trust is much higher than the following 64.55%Skin care and 63.55%Fitness expectation ratio。
It can be seen that these post-95s，Loves lazy health，While overdrawing his body，While practicing punk health，Indulge in the effects of "one night rejuvenation"。
Project aspect，Anti-wrinkle needle、Embedding lifting、Remaggi、RF firming、Eye bags, etc. are consumers’ favorites，Thermage is one of the best photoelectric medical beauty products in 2020。
Baidu search data display，Since the second quarter of this year，Thermage's heat soars，Search volume once surpassed hyaluronic acid and photorejuvenation，Become a veritable upstart in the medical beauty circle。
This July，New oxygen anti-aging period，Anti-aging project collective "out of the circle"。among them，The live broadcast of "Hot Maggie Carnival Night" created by Xinyang and Yi Nengjing attracted nearly 7 million views、More than 200,000 likes、A total of 91,000 people participated in discussions on scientific anti-aging related topics。
Not just a medical beauty platform，Live on Taobao’s "Medical Beauty and Plastic Surgery" section of the "Medical Beauty" channel，"Anti-aging and firming" from the bottom project during 618 this year，Jumped into the C position of the most popular medical beauty project on Double Eleven，some of，78%It's all hotmaggie。
visible，The sentence circulating on the Internet，Instead of spending thousands of dollars on "Lamei"，Why don't you come to a hot Maggie and it will work faster。
New Oxygen Data Show by Yan Research Institute，Firming and anti-aging has become a high-frequency word in medical beauty consumption in recent years。2020The epidemic has slowed since May，The first wave of consumer craze for firming and anti-aging，Reached an all-time high in June。
The public has the most sense of aging urgency for sagging skin，In the "If you choose to do medical beauty，What do you want to try?，Lifting firming and rejuvenating skin，Interviewees have the most urgent needs，Among them, the tendency ratio of lifting and tightening is 48.16%，Ranked first。
Keep an eye on these young people，The opportunity for new oxygens is here
IResearch's 2020 medical beauty industry report shows，"Keep young" has become the most popular aesthetic trend for beauty seekers after the millennium，Those born in the 90s、95The main force of the new consumer，It leaves many opportunities for vertical medical beauty apps like Xinyang。
Have datadisplay，Expected 2020year，China's medical beauty market reaches 1975Billion，1 of the total global market size7%，The scale of medical beauty users reached 1520Million。
Medical beauty consumers are mainly young people，The average age is 20-25 years old，Compared with the United States and other major consumers of medical beauty，my country's medical beauty consumers are showing a younger trend。
Young people，Bravely becoming beautiful。
Can see such a trend，2020Epidemic，Changed the medical beauty consumption behavior and logic of beauty seekers，Even staying home for a long time because of the epidemic，But did not reduce the demand for medical beauty，This gives a huge room for the development of Internet medical beauty platforms like Xinyang。Combination of online platform advantages and offline high-quality medical beauty institutions，Promote the iteration of medical beauty technology and service scenarios。
According to the third quarter 2020 financial report released by New Oxygen Technology，The MAU (average monthly active users) of Xinyang APP reached 8.7 million，The new media matrix has over 1.7 billion views。2020Years since，The total number of new oxygen platform video face-to-face consultations exceeds 800,000 times。
As an online medical beauty vertical platform connecting beauty seekers and medical beauty service providers，Fully cater to the "lazy" needs of young people today，It may become the largest online traffic portal in the future。
Emerging medical beauty markets in some first- and second-tier cities，And even third-tier and below more sinking markets，There are many market gaps to be filled。
The characteristics of anti-aging medical beauty high customer unit price，As a result, many compliance agencies and qualified physicians are concentrated in first- and second-tier cities，The purchasing power of beauty seekers in third-tier cities and below is increasing，The imbalance of supply and demand has been greatly highlighted in recent years。
New oxygen and other medical beauty platforms can further expand their market in the future，Get connected with more small and medium-sized medical aesthetic service institutions，Through some promotions、Knowledge popularization，Reach more users。
According to data from iResearch，2019About 13,000 institutions with medical beauty qualifications in China，Legal medical beauty institutions account for only 14% of the industry，Legal physicians account for only 28% of the industry。
The price of the fourth-generation face and neck of Remaggi in Beijing is about 14,000-20,000，The average price of the fifth generation is 38,000 yuan/time，Behind this is millions of dollars of equipment、8000Disposable probe and manpower around RMB、Rent cost etc.。
High profit margins breed a dark industrial chain，Many criminals will recycle、Falsified probes and equipment。Xianyu platform，Copycat equipment and fake "Hot Maggie" probes abound。
This requires the medical beauty platform to access offline institutions，Further enhance its related qualification review，Attract more traffic with high-quality content ecology。
New oxygens，Grab these young and anxious young people!
