After the epidemic，What new changes will appear in the medical beauty industry?What are the current status and pain points of each node in the medical beauty industry value chain? Where is the future reform direction of medical aesthetics institutions? to deal with these problems，Deloitte gave the answer with a "Insight Report on Medical Beauty Market Trends"。

The report shows，Affected by the epidemic，2020The growth rate of the global medical beauty market will decline slightly in 2015。However, the penetration rate of medical beauty in the Chinese market still has room for improvement compared with Japan, South Korea and the United States。Especially in the second quarter，Medical beauty industry orders、Customer unit price and transaction volume all rebounded rapidly。It is worth noting that，"Home life" has shifted the needs of many beauty seekers toon-line。2020China's medical beauty market is expected to reach 197.5 billion yuan，The compound annual growth rate is expected to still exceed 15%。

Medical beauty consultation and popular item inquiries are rapidly rising on various medical beauty platforms，Hair loss、Small bubbles、Remaggi、Face-lift pin、Wait for the light medical beauty project to becomeNew favorite of consumption。But at different ages，There are obvious differences in consumer choice of medical beauty items：30Passionate Maggie，30Picosecond and photorejuvenation tend to be preferred under the age of，The demand for hair transplants is increasing in all age groups，Become a new business opportunity。

According to "China Health Statistics Yearbook"，2018A total of 451 plastic surgery hospitals and medical aesthetic hospitals；And compare the statistics of iResearch-13,000 medical and aesthetic institutions nationwide in 2019，Very different。Internet rumors，The number of "black" clinics in my country is 4 times that of compliant clinics，It also explains the chaos under the rapid growth of the medical beauty industry。therefore，The government continues to introduce policies to support the medical beauty industryNormalization，Regulators will work hard to ban illegal operations，And move towards a long-term effective supervision model，Re-create a market space that can be penetrated and tapped for legal medical aesthetic institutions。

Although the transaction volume of the medical beauty industry mainly occurs inMidstream medical beauty servicemechanism，But its profitability is not optimistic。From the point of view of the value distribution of some head medical beauty service institutions，Deduct upstream drug costs、After downstream marketing expenses and own operation and management expenses，Net profit is only 7%。Due to the high barriers to entry in the upstream industry，Strict management，High concentration of vendors，Therefore, medical aesthetics institutions have weaker bargaining power in upstream；The resources of professional doctors in midstream medical aesthetic institutions are scarce，High labor cost；Fierce competition in the downstream medical aesthetics service market，Mainly rely on low prices to acquire customers，If things go on like this, customers will become more price sensitive，Don't value brand and service，Difficult to form customer loyalty。

Deloitte predictsLight medical beautyWill become the key direction of the future reform of the midstream medical and aesthetic institutions，Introduce cutting-edge equipment and products to increase profit margins，Create a standardized model，And more emphasis on the selection of customer acquisition channels based on the production ratio effect，Will help midstream medical and aesthetic institutions to maximize value。It is recommended that medical aesthetic institutions and suppliers embrace digital innovation in their core marketing strategies，Quickly adapt to digital tools，So as to promote the efficiency of information delivery to the terminal market。